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The Magic Word that Will Dramatically Improve Your Persuasion Skills

Persuasion: The Art of Getting What You Want
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There is one magic word in the English language that can dramatically improve your ability to persuade others to your way of thinking. This simple word has been proven time and time again in various social experiments to have an extremely positive effect on influential power. Simply by using this word in the right circumstances, you will skyrocket your ability to gain compliance from your listeners.

The word? Because. Perhaps because it triggers the ancient cause and effect circuitry in our thinking, this word can strategically bend your conversation partner. It’s as if our thinking were crafted to go on autopilot when we hear to this word and accept anything that comes after it as long as it’s not outlandishly unacceptable.

Consider this social experiment. A university sent a student to find a copying machine that had a good line of people waiting to generate copies. First she simply asked… Read more »

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