Automation: the most practical tool for marketers

You realize? While you entertain yourself with your email marketing and, supposedly, a single task, you ended up having three more pending, losing at least one hour or more in tasks that should have been automated.

Automation allows you to be a precision-oriented marketer

Automation makes more sense than you think. As a marketer who uses several hats, you should know that if you have to divert your tasks to take on additional subtasks like the ones mentioned above, then you can not be so good in each individual task, much less finish with your list of action items. However, if you anticipate and think about these needs in advance, you can invest the time, creativity and attention to detail that is needed to perfect each automated campaign. In the long run, having these precautions will prevent you from being careless and making mistakes, which in turn will result in much more committed subscribers. What we can tell you is a fact, is that the average opening time of an email is about 15-20 seconds.


This means that, in fact, you can perform other tasks while your email marketing is happening on autopilot. In other words, think of automation as the Tesla of email marketing. Your most effective vehicle for hooking subscribers should be on automatic pilot while, at the same time, you can attend to other issues.

Focus on automation to your “real” work

The idea behind automation as a practical business solution is the following: keep your hands free so you can be on the lookout for both customers and potential customers. In this way, you will be able to stay in tune with your subscribers and have the time to develop new business. Your automated email marketing campaigns are:

Sending personalized campaigns that mimic a direct commitment without you actually having to participate directly. Something as simple as mentioning someone’s name creates an emotional connection that is a basic principle for the construction of a relationship. In fact, a custom subject line increases click opening rates by 22%. In the end, you may be wondering why using a custom subject line is useful when the email itself is already customized. The answer is this: first you need the subscriber to click on the email. For this, it is important that you trust the direct connections generated through emotional ties such as a person’s name. To encourage you more,

It’s more than just email marketing. It’s about you.

This is really the goal of automation: not only make your work easier, it will also help you to be more successful in other areas, freeing your time and maximizing results. The latest generations have already obtained a 450% increase in their rates when email marketing campaigns have been personalized and, of course, you could do it too. Of course, you could be sending each email carefully and be aware of each movement within the cycle of the campaign that each of your subscribers makes. However, we are sure that you would like to get away from your desk from time to time or enjoy lunch with your colleagues.

Automation is bigger than returning your life. The automation of email marketing gives you order and process through a systemic framework. Consider that 64% of marketing managers do not have any process to manage their marketing automation, which keeps them always in a management loop where they juggle all these different tasks instead of actually directing the ship as directors of marketing. So, automation is not just about making your work easier and better, it’s also about increasing your levels and capabilities in every way. If you implement automation properly, your level of email marketing will rise, and in turn you will get more time to increase your professional level.

The number one rule for any website design project is to keep both your data and your methods in the same place. This is why:

If you are building a website that must be based on third-party applications and platforms, you are compromising your ability to keep both your website and your data intact, since those applications and platforms die naturally over time. Let’s say you invest $ 5,000 in a website and in the end you end up depending on a completely different third-party application to create the community forum. What will you do if that third-party forum application disappears? What will you do if after this application is sold to another business and then change the price or the model itself? In any of these situations, your digital assets would be completely compromised and out of your control.

It is not uncommon for even the most popular applications to demarcate from the third-party apps they use. In fact, Snapchat did exactly this recently. Consequently, this leads us to analyze again how it is that the same rule of data security applies to our business in various ways such as, for example, social networking platforms.

Third-party applications are not the only ones that can die. Think of all the social networking platforms that have come and gone. Sure you have not used all, but for example, everyone used MySpace at some point and, what happened when MySpace went extinct? He changed his address to focus once more on music and when this happened, did you decide to leave it on Facebook? What happened to all your contacts when they decided to gradually migrate to another place?

Let’s look at some of the concerns that exist about maintaining the integrity of the data and step-by-step analyze the MySpace case. After its decline, MySpace “disappeared” users’ blogs. All that content worked hard together with all the interactions reached disappeared with the application overnight. In particular, this event was detrimental to users who had not saved their content elsewhere and / or who based MySpace as their platform. Supposedly, the social media platform promoted this movement in an effort to “modernize” its page. However, all that user history and records disappeared in the blink of an eye without any notice or opportunity to recover the content.

MySpace and LinkedIn were also attacked by hackers, an attack that compromised the logins of millions of users who, in turn, compromised their accounts. 427 million MySpace accounts were hacked and 100 million LinkedIn users were attacked and their information was put on sale to the highest bidder on the black market.

The 2016 data breaches research report showed that cybersecurity crimes were one of the biggest threats, with an estimated cost of $ 2 trillion by 2019. The truth is that any social media platform is a goal. The bigger the platform, the bigger the goal will be. The same goes for those social media platforms that could be attacked for political reasons and / or for their censorship policies. In case you have secured your walls against these attacks, there is still nothing to make sure that the company will not change your practice or business method or even that it will be sold to another company.

Of this speculation are born especially the cases of Twitter and Facebook, since they have been increasingly involved in political affiliations through the interests of the administration and / or investors. The point is that you can not control the direction in which the platform will go in the future but you can minimize the damage. LinkedIn is a great place to start. LinkedIn is the largest social networking platform in existence. It allows users to export their contact list, which, later, they can integrate into their email lists.

At the end of the day, your email list is the only real tangible asset you have, the only thing that stays with you while the platforms come and go. Having a list of hooked subscribers, especially the subscribers you’ve been able to “attract” from social networks are worth a lot. This is the community of people that will remain with you even though the digital landscape changes. With the Benchmark Pro Automation tool, you can configure your route to optimize your lists and thus increase the level of engagement with your subscribers. At the end of the day, it’s not just about having a list; it is about knowing how to use this list and at the same time how to maintain its integrity.


Parag Patil

Parag Patil is founder of “InfoBonanza”. He is the brain behind all the SEO and generating traffic. He is always passionate and motivated about his work and always tries to give his best. He has a dream to get success and to be listed in top bloggers from India.

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